Value-driven Intranets: Learn from the best.

Are you worried that your intranet is not achieving its true potential?

Do you feel frustrated that senior management, in particular, is not paying it enough attention?

Has your intranet become wild, and do you need a clear strategy for getting it back under control?

Customer Carewords and Simply-Communicate present a Gerry McGovern Intranet masterclass, on Thursday 2^nd October, 2008 in Central London.

“Gerry McGovern is a captivating speaker who is passionate about the importance of content and client-centric design. He not only gets you thinking about what content is right for your website but also provides strategies and techniques that are logical and easy to implement.”
Fay Turner, IM Manager, Canada Business, Industry Canada

“IntraTeam runs the largest intranet network in Denmark. Once every year we have a two day masterclass with Gerry McGovern. The attendees love him. For example, out of 37 people who attended his two-day masterclass in 2006, 36 gave him 5 out of 5, with the other giving him 4 out of 5. Gerry also was voted best speaker at this year’s IntraTeam Event, which is Denmark’s largest intranet conference.”
Kurt Kragh Sørensen, founder and CEO, IntraTeam

“All the masterclass sessions that Gerry has run for the Intranet Benchmarking Forum in recent years have been extremely popular with those attending.”
Paul Miller Chairman and CEO, Intranet Benchmarking Forum (IBF)

Gerry is widely regarded as the number one worldwide authority on managing web content as a business asset. He has published four highly acclaimed books on web content and has spoken on the subject in 35 countries. Gerry has worked with the biggest and the best intranets. Listed among his clients are the BBC, HP, HSBC, IKEA, Microsoft, Pioneer, Rolls-Royce, Schlumberger, Tetra Pak, UK Ministry of Justice, US Internal Revenue Service, Vanguard and Wells Fargo. He will give you a clear roadmap to intranet best practice.

The number one objective of your intranet should be to make staff more productive. Yes, the intranet is about communication, but the primary function of all great intranets is to drive organisational efficiency.

A great intranet is a “Survival Guide” for staff. It helps them get through the day, allowing them to complete basic tasks quickly and efficiently. Such tasks include: finding other people; accessing pay/salary details; finding training; new job opportunities, etc.

The best intranets are run from a task management perspective, not from a content or technology perspective. They measure success by how quickly staff can complete top tasks. Managed like this, the intranet is a goldmine of organizational efficiency—don’t sell it like a coalmine.

What you will learn:

The business case	How to prove to senior management that your intranet can deliver substantial value to the organization.
Task management	How you can become an effective task manager, and why this is a role that can truly advance your career. Learn about the right governance structure for your intranet.
Identify your top tasks	Learn how to use Customer Carewords to identify your top intranet tasks.
Search management	A robust management technique to improve the quality of your search results.

Who should attend?

• This workshop is specifically for people with responsibility for managing medium to large intranet
  
• It is tailored more to the communications and business sector rather than the IT professional.
  
• It will be useful for those who are involved in creating, editing and publishing content on an intranet.
  
• Technical professionals who want to develop a better understanding of what a task managed intranet involves will also benefit.

Agenda:

08:30 Registration and coffee

09:00 Session 1: Intranet best practice

The lessons that the top intranets have learned
How to set your intranet career on the right path
Why technology and content management have failed intranets

 

10:30 Morning break

 

 

10:50 Session 2: Fixing the basics

 

Search, navigation and freshness: the three core intranet challenges
Establishing the business case
Getting senior managers to care about the intranet

12:30 Lunch

 

 

13:30 Session 3: Task management: a model for managing your intranet

 

Why everything is a task on an intranet, and why task management is the foundation of intranet value
The essential elements in measuring task efficiency
How to manage search from a task management perspective

15:15 Afternoon break

 

 

15:30 Session 4: Identifying the top tasks of your staff

 

How to use the Customer Carewords approach to identify the top tasks of your intranet
Techniques in developing your task longlist and shortlist, how to create your staff task survey, etc.
Case study on how a large intranet identified its top tasks

16:30 End

 

 

 

 

 

 

 

 

Thursday, October 02, 2008 from 9:30 AM - 5:00 PM (GMT)

Add to my calendar

Aldersgate House
137 Aldersgate Street
London, EC1A 4JA
United Kingdom

Other Maps:

Via Michelin | Google

www.simply-communicate.com

	Contact the Host
	Subscribe to receive notifications of future events by this host View XML Feed Subscribe to RSS Feed Subscribe to Atom Feed Add to Google Add to My Yahoo! Add to My AOL Add to My MSN